Author Seth Godin wrote a  book called  The Dip:A Little Book That Teaches You When to Quit (and When to Stick).  The Dip refers to the downside, the barriers and challenges that face anyone or any organisation with a major goal. Godin reckons that when people find themselves in a dip, they either give up too quickly, stay on track till they are out of it, or in some cases realise they are not in a dip – but in a cul de sac from which there is no way out.

Godin doesn’t believe that those who give up are weak. He says that if the dip is the wrong one for you anyway – for example, if you have chosen a business that doesn’t really excite you – then quitting is the smart thing to do.

But if you are, in fact, in a business you are passionate about, then the deeper the dip – and the bigger the mountain to climb on the other side – then the bigger the rewards at the end. Godin believes that “winners” seek out the dip, meaning they realise if they can ride it to the other end, they ‘ll be number one (or close to it) in their field.

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One Response to When to quit and when to stick

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