How we work with you:
Search strategy & goals: first we start by understanding your search strategy and the goals of your website. This helps us to customise our approach to meet your needs. By defining your goals it also helps us to measure return on investment (ROI).
Keyword analysis: we identify the keywords you wish to target. We can provide advice around the best and optimal number of keywords you should target, how popular your preferred keywords are and related keywords you should also target.
Competitor analysis: our next step involves looking at your main competitors and how they are targeting search engines and how their website is focused on increasing click-throughs and conversions.
Sitemap/feed submission: next we submit your sitemaps to Google and other major search engines and your RSS feed to relevant sites. This helps your content get indexed faster and tells the search engines how often they should crawl your site.
On-page optimisation: we then focus on the factors on your website that best help you to rank higher in search engines. These can include elements such as effective titles for your pages, relevant content, keyword density, HTML and other aspects.
Social bookmarking: we look at ways that we can increase your social reach, and this can include identify how legitimate users can increase your social book marking (e.g. Google +1, Digg etc)
Blogs and article submission: our next step ensures that your website will have relevant and frequently updated content to remain fresh. Search engines give higher prominence to fresh and relevant content.
Directory submisison: submitting your website to certain (typically trustworthy, relevant and high page rank) directories can in some certain circumstances be useful to increase your links.
Link analysis and sumbission: we work with you to develop an organic link building strategy. We do not want to run the risk of penalization by search engines, so we use techniques that minimise this risk and focus on organic and manual link building.
Analysis and metrics: finally we track the success of your search engine optimisation activities. Over time, we track search engine rankings according to your target keywords and we look at click through rates and conversions.
What do you need to know about SEO?
There are typically 3 things that you should be aware about when it comes to ethical (or white-hat) SEO techniques:
- Time: is one of the biggest factors when it comes to Search Optimisation. Rapid SEO is likely to be penalized by Google
- Quality: It is better to focus on quality links to a website and a quality website to increase SEO rankings in major search engines
- Adaptation: Analysis and modification over time can yield the best search results
For further information, contact us today to discuss your search engine optimisation needs.
1. Know your audience. This is the most important thing you can do, and will help you with everything else. If you are unsure about who your target audience is, ask some of your biggest customers and clients. Talk with them about what they do, how they use the Internet, and how they utilize your product or service. This will help paint the picture.
2. Use alt tags, image descriptions, and meta tags. Find out how to make the best use of these things, including tag clouds and descriptive tags, in order to further help search engines to analyze your site the best.
3. Use internal links. Internal linking helps search engine crawlers better analyze your site, which means that you’ll have more pages ranked that can be found by web surfers.
4. Regularly update your content. Constantly updated information is one of the best things you can do, not only for the search engines, but also for your site visitors. It is important for you to give the search engines fresh content to analyze, but it is also a good idea so that your site visitors have more to read.
5. Choose the right keywords. To choose the right keywords, think carefully about what you would enter into a search engine’s search box if you were looking for your product. For example, if your site is about men’s clothing, you might not choose “makeup” as a keyword. Think about what someone might look for. Once you have some keywords in mind, think about which are already being used by your competitors. You want to find the balance between competition and usefulness with your keywords. Free keyword tools can help you do this more easily.
6. Get yourself links on other sites. You can do this in a number of ways. You may choose to write guest blogs for other people in your industry, or you may write articles and circulate them to article directories or other publications. Whatever way you appear on someone else’s site or publication, make sure you can use at least one link that goes back to your web site in the author box or “about me” section. If you are able to, embed a link into your text as well. Reference something else you’ve said on your site. You get two links back to your site, but more than that, if someone uses your article/blog post without your knowledge and changes your author box, they usually will not touch the embedded link.
Now that you have this information under your belt, you can start to use the tips laid out here to really help the search engines rank you higher on their results pages. Good luck!