Create a marketing plan that outlines five different categories thoroughly, which are demographics, psychographics, marketing messages, marketing frequency and marketing venues.

The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them.

Here’s How:

  1. Describe your company’s unique selling proposition (USP).
  2. Define your target market.
  3. Write down the benefits of your products or services.
  4. Describe how you will position your products or services.
  5. Define your marketing methods. Will you advertise, use Internet marketing, direct marketing, or public relations?


  1. Your Unique Selling Proposition sets you out from the rest, don’t try to develop a marketing plan without one.
  2. It’s important that you have a budget developed for your marketing plan. Marketing is an investment.
  3. Revisit your marketing plan at least once every quarter. Are you on target? Do you need to revise it?

You would use a marketing plan to:-

  • Differentiate your company and products from your competition.
  • Gain a competitive advantage.
  • Create effective marketing objectives and strategies that support organizational goals.
  • Organize and analyze information and data needed to develop your plan.
  • Strategically identify and define your target markets.
  • Develop realistic and attainable sales projections.
  • Price your products to maximize margins and volume.
  • Define an advertising and promotion plan that will help optimize sales and profits.
  • Build a distribution channel that maximizes revenues and customer satisfaction.
  • Establish your marketing and sales personnel needs.
  • Develop a marketing budget that makes sense.
  • Incorporate market research into your decision making process.
  • Create an action plan that defines each activity or task, who is responsible for ensuring their completion, and when they must be completed.
  • Write a complete and comprehensive marketing plan that will get the results you want.

Your marketing plan should be written in a manner that is straightforward, practical, and realistic. And it should give you the best possible chance of meeting or exceeding sales and gross profit objectives.


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One Response to How to Create a Marketing Plan

  1. Tommy Kruse says:

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    So wonderful to find somebody with original thoughts on this subject matter.
    Seriously.. thank you for starting this up. This site is one thing that is needed
    on the internet, someone with a little originality!

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