Key #1: Choose a HOT Topic
You’ll need to do a little research on this one. If you are already familiar with the target market for your article, this should come easy. Research, spy, observe. Do whatever it takes to understand your target market. What issues are hot? What topics currently appear within top ezines, messageboards, ebooks? What keywords are they using to search online?
It’s also a good idea to frequently visit article directories and content sites. These sites contain current articles on a variety of popular topics. Often, you can view the most popular article topics (or clicks) as well.
Key #2: Choose a “Magnetic” Title
Magnetic title? That’s right. Your article title is your headline. If it doesn’t pull the reader into the article, nothing will. Just think … what if I called this article:
“Get More Traffic In The Search Engines”, “Easy Search Engine Tips”, or “Free Traffic Generation Strategies”.
BLAH! See what I mean? These don’t pack much “punch”, do they?
Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off the page?
Key #3: Use The AIDA Principle
Attention Interest Desire Action
This universal formula applies to your articles as well. Once you’ve enticed your reader to read your article (via a great title), you need to keep them reading.
The first paragraph of your article is critical. If it’s dull, boring and lifeless, your reader will surely bail out. You must keep their interest right from the start. Try using short paragraphs, sentences and words. This will keep the tempo upbeat and make your article much easier to read (or skim, as most do online).
Key #4: Create Several Sub-Headings
To better organize your thoughts, divide your article into sub-headings.
At times, writing a 500-700 word article can seem insurmountable. Sub-headings make things easier. Instead of tackling the entire article at once, try writing one paragraph at a time.
Key #5: “Close The Sale” With A Resource Box
One of the worst things you can do is to leave your reader hanging. They’ve just read your great article, now what? A resource box appears at the very end of your article. It’s the last line that your reader sees. It’s your chance to set the next step.
Make sure that your resource box is compelling. Make the reader jump over to your website, sign up for your ezine, download your latest ebook, claim their free gift — get creative!
Also, the resource box allows you to include a direct link back to your website. Sit back and watch your link popularity soar!
Key #6: Poofread Your Work
Did you catch that? It should have read, “Proofread”. Nothing hollers out amateur, newbie, or just plain unprofessional than an article filled with typos and bad grammar. If you don’t have an English major in the family, hire a proofreader. Their rates are reasonable and they can save you from damaging your reputation online.
Key #7 – Promote, promote, promote
Let’s make one thing clear. Without key #7, keys 1-6 are a waste of time. Bottom line, no one will read your article if you keep it stored on a floppy disk in your desk.
You’ve got to promote it!
This article is thanks to Jim Daniels.
Infopreneur Jim Daniels, Founder of JDD Publishing Co. and has been making a full time income online for over 10 years, and has over 150,000 people on his list. Jim started his online business with just $300. Six months later he was earning enough to quit his day job and his “web income” is now well into six figures a year. Jim’s website shows others how to spin serious profits from the web, right from the comfort of their own homes.
Jim released the secret “blueprint” he’s been using. It’s called…
The New Age Work At Home Plan: Internet Based Financial Independence in Simple 10 Steps.